What’s Unilever’s Secret Ingredient in Breyers Ice Cream ?

Mmmm, Mmmm, Mmmm. Natural Tara Gum.
We don’t know about you, but we salivate at the mere mention of the stuff.
Maybe it’s the “natural” qualifier that does it for us. I mean, if Unilever used artificial Tara Gum in their Breyers Ice Cream, we wouldn’t have nearly the same hankering for the stuff. [...]

Unilever Shrinks Its Products Again: Breyers Ice Cream Now 25% Smaller !

Good news for all you dieters!
Containers of Breyers Ice Cream now contain 25% fewer calories, 25% less fat, and 25% less sugar.
How was Breyers / Unilever able to come up with a product that tastes just as good, but which contains fewer calories? They simply made the package smaller. Again. (They also [...]

What’s In That Little Blue Packet? Sweet Deception !

We’ve written at length about how companies are employing Deception Engineering to try to fool consumers. It’s usually related to a manufacturer’s attempt to camouflage the fact that you are paying more and getting less.
But the newest deception that the bloodhounds at RoutingByRumor have just picked up the scent of takes the art to [...]

“The Iraq War Has Been Won” – A Grammar Lesson In Past, Present and Future Tense

Senator McCain speaking in Columbus, Ohio on Thursday
credit: Associated Press / CNN.com
It has been widely reported that Senator John McCain, while campaigning in Columbus, Ohio this week, announced that “By January 2013, America has welcomed home most of the servicemen and women who have sacrificed terribly so that America might be secure in her freedom. [...]

The Coming Gasoline Crisis… Get Ready For Gas Lines And Rationing !

credit: Florida Sun-Sentinel / americanphotojournalist.com
photographer: Melissa Lyttle

The first gas crisis in the United States in recent (post WW II) times was during the winter of 1972-73. The second gas shortage was during the summer of 1979. It was during that crisis that gas prices broke (at least in the Northeast U.S.) $1.00 a [...]