Category Archives: Scott Tissue

CVS / Pharmacy Stores Win First Prize In The Shrinking Toilet Paper Contest !

Quite honestly, it shouldn’t surprise anyone.

The CVS / Pharmacy chain of drug / variety stores (a division of CVS Caremark Corporation) was never on our list of places that provide “fair dinkum” value to consumers. That’s too bad, because they have about 6,200 stores in the United States. That makes them almost as ubiquitous as McDonald’s. Many towns have more than one CVS location.

We’re digressing, but come to think about it, McDonald’s doesn’t exactly offer great value for your money either. That’s one of the reasons we don’t eat at McDonald’s. Of course, most of the stuff they sell is so unhealthy that they’re probably doing you a favor by selling (in our opinion) barely edible food. I think we’ve set foot in a McDonald’s one time in the last five years. There must be a correlation between a chain of stores getting very large and offering poor value to consumers. And don’t get us wrong… Burger King, Wendy’s and the others aren’t any better values or (again, in our opinion) any healthier or more palatable.

The high prices at CVS are in line with the prices in convenience stores such as 7-Eleven, albeit with a much larger selection of merchandise. We only rarely walk into a CVS store, to pick up something on sale, and only if we happen to be passing by anyway. But frankly, we’re not careless enough with money to shop there otherwise. If you have a Target, Wal-Mart, K-Mart or other discount store nearby, you’d have to be insane to do much shopping at CVS. Nobody we know ever confused CVS with a discount chain. To make matters even worse, they are often out of stock on the sale items we try to find there. Like many other retailers, they go through the trouble of printing and distributing a weekly sale circular, but don’t seem to be able to have much of what they are advertising in stock. Keep your stinkin’ rainchecks. To us, they seem like a poorly managed company that takes their customers to be a bunch of idiots. We’re amazed they’ve grown as large as they are and manage to stay in business. Then again, there are many horrible retailers (here’s a prime example) that seem to defy the laws of physics by being able to stay in business. Go figure.

We will often find the HIGHEST prices for many different items at CVS. Toilet paper, a favorite topic of this blogger, is no exception. On my last visit to a CVS, they were up to $1.15 for a single role of Scott Tissue’s 1000-sheet roll, which is by far, the highest retail price we’ve seen for Scott toilet paper.

CVS’s store brand of 1000 sheet, single ply toilet paper is now the smallest roll we’ve ever seen in any brand of toilet paper. It boasts a sheet size of 4.3″ x 3.66″. That makes the miniature rolls of Scott Tissue’s 4.5″ x 3.7″ sheets seem huge by comparison.

The reduction in width from 4.5″ to 4.3″ means you’re getting about 5% less paper per roll. But then they added insult to injury, by chiseling 0.04″ off the length of each sheet, compared to what most brands currently measure (after a number of product downsizings).

Really now. 3.66″ instead of 3.7″ ?

How desperate are they getting ?

Now what about the price of CVS brand toilet paper ? Did CVS shrink the price too ?

No such luck. I believe it was selling for 89 cents a roll, which by concidence, is probably the highest price I’ve ever seen for a store-brand roll of toilet paper. But then again, it’s CVS, and I’ve never heard anyone say that the “V” in CVS stands for “value”.

- Routing By Rumor

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Oil Closes Above $100.00/Barrel, Toilet Paper Closes Above $1.00/Roll, Wal-Mart’s Quarterly Sales Surpass $100 Billion and Postage Rates Are Going Up Again !

All of these increases are related, and they all spell serious trouble for the U.S. economy.

Energy costs are driving up the price of all consumer goods and services. Raw materials, production and transportation costs are all being pushed higher because of the price of oil.

U.S. crude for March delivery jumped $4.51, closing yesterday at $100.01 a barrel on the New York Mercantile Exchange. The previous record close was $99.62 on January 2, 2008. It has never closed above the century mark until now.

In a recent shopping trip, we found single rolls of Scott toilet tissue selling at a national drugstore chain for $1.15 a roll. I’ve never seen single rolls of toilet paper priced at or above $1.00 a roll. The cost of paper products seems to have increased 25-30% within the space of a few weeks.

And with Americans hard pressed to stretch every dollar, Wal-Mart continues to post record sales figures despite the widespread belief that retailers such as Wal-Mart are major contributors to the nation’s economic problems. The United Food and Commercial Workers (UFCW) union says Wal-Mart employs more than one million U.S. workers, earning an average of $8.00/hour.

If you need a better feel for what $100 billion actually means, it’s the same as saying “one hundred thousand million dollars”. It’s $100,000,000,000.00 …and that’s just for the fourth quarter of 2007. That works out to more than $1 billion a day, or put another way, more than a thousand million dollars every day. That translates to $400 billion a year if they continue those figures for four quarters. At this rate, Wal-mart, the world’s largest retailer and the largest private employer in the U.S. (see this UFCW fact sheet), will have a trillion dollars in annual sales before long.

The prices mentioned above are significant milestones, even if the specific numbers are not economically significant. It’s similar to when U.S. gasoline prices went above $1.00/gallon for the first time, back in the Summer of 1979. We feel that they portend even higher prices in the near future. Expect sharp increases to continue in the cost of living and inflation. Expect the size of those rolls of toilet paper to continue shrinking, while the price continues heading North. If you have any letters to mail, better do it soon. On second thought, use e-mail.

Trips to the supermarket are getting more painful every week. All of the basic grocery items, bread, milk, eggs, cereal, etc. are rising sharply. For instance, we’ve seen the price of a dozen eggs almost double in the last few months. Too bad gasoline doesn’t taste better, because milk is now almost double the price of gasoline, per gallon. It makes you wonder if the cows are the ones who are getting milked. We’ve seen some bakeries raising prices so often that they don’t even wait until their old packaging is used up before they raise the price. They are covering the printed prices on their plastic bags with stickers showing the new price. I’ve seen that some boxes of cereal have shrunk to less than 9 ounces. For instance, I spotted a 8.9 ounce box of General Mills Cheerios.

Who decides on these strange product sizes? Did a committee of pricing experts say that 9 ounces was way too big, but 8.75 ounces looked too small ? It’s voodoo marketing. It’s deception engineering. What’s next? The 8.1275 ounce box of Kellogg’s Frosted Flakes?

We can’t remember any time in the past 30 years that the cost of living has risen so sharply and for so long a period of time.

Just nine months ago, the Postal Service raised the first class postage rate (up to one ounce) by two cents, to 41 cents. They have just announced another increase to take effect this Spring. No wonder they introduced their “Forever” stamp. They saw these frequent rate increases coming, and probably wanted to limit the public outcry. Unless you have lots of money to tie up in “Forever” stamps, the idea of locking in your postage rate is pretty meaningless. You’d be much better off investing your money anyway. What we need is the “Forever” gallon of gasoline and the “Forever” quart of milk. Shoppers going to the supermarket are behaving more and more like stock market speculators every day. Should I buy that loaf of bread today? I really don’t need bread yet, but it might be 30 cents more tomorrow. Better fill up the car today, because the radio just said the price of a barrel of oil hit a record high yesterday, and that means the price at the pump will be going up in the next couple of days.

With these almost daily price increases and product downsizings, what we need is a new way of tracking the true cost of living. Forget about the U.S. government’s inflation index. Forget about the “market basket” price surveys. Forget about The Lundberg survey of gasoline prices. What this country needs is “The RoutingByRumor National Toilet Paper Price Survey”, adjusted of course, for the shrinking size of toilet paper rolls. Laugh all you want. We think it will be a very accurate gauge of inflation.

- RoutingByRumor

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Shrinking Products – Pay More, Get Less !

This is the first installment of what will be a continuing category of articles from RoutingByRumor. We will be documenting the most egregious examples of popular consumer products that are shrinking, being downsized or otherwise reduced in quantity or quality by manufacturers often employing “deception engineering” in an attempt to hide the changes from consumers.

Shrinking Product # 1 – Scott Toilet Tissue

Perhaps the most visible and distressing shrinking product category is paper products. Paper manufacturing requires large amounts of energy and water, and transportation costs represent a larger portion of the finished product’s price than most products. Because of their weight and bulk, paper products are particularly vulnerable to increased energy, transportation and raw materials costs.

The result has been ever decreasing quality and quantity of tissues, toilet paper and paper towels, to name just a few paper products. One of the largest manufacturers, Scott / Kimberly-Clark of Neenah, Wisconsin, has responded by a series of price increases and successive product downsizing.

Focusing on one Scott product, toilet tissue, we will examine some of the tactics Scott has employed in am attempt to camouflage the fact that you are paying much more for much less. One of Scott’s flagship products is the 1000-sheet roll of tiolet tissue. In the last few years, the retail price of a 1000 sheet roll of Scott toilet paper has roughly doubled, from about 45 cents (US) to about 90 cents. But the price increase only tells part of the story.

While Scott still advertises (in my opinion, deceptively) that it still contains 1000 sheets per roll, a roll of Scott tissue is substantially narrower and shorter than it was a few years ago. Since I started keeping track, the size of each individual sheet has gone from 4.5 x 4.4 inches (19.8 square inches), to 4.5 x 3.7 inches (16.65 square inches). Each time Kimberly-Clark has downsized the roll of ScottTissue, it has shrunk by almost ten percent. While I am not absolutely certain about this, I believe that if you go even further back in time, the standard toilet paper roll was 5 inches wide. I believe the tissue is substantially thinner, and in my opinion, much lower quality than it was previously. Another attempt to hide the reduction in quantity is to wind the roll on a much larger diameter paper tube, and to emboss the tissue, adding bulk without adding paper, so the outside circumference of the roll appears larger. Another indication of the decreasing amount of tissue on each roll is weight. Pick up a 6-pack or 12-pack of toilet paper these days, and it feels like it weighs perhaps half as much as it did a few years ago (some other brands are even worse).

In my opinion, the most insidious part of this is not that you are paying more per roll. It’s that because you are getting less in each roll, they are forcing you to buy more and more rolls (assuming that your consumption remains constant). It’s like the oil companies figuring out how to produce gasoline that provides lower and lower miles-per-gallon, forcing you to fill up more often, on top of the fact that the price-per-gallon keeps going up! Reducing a product’s size or yield masks the true extent of a price increase.

You are paying about double, but qetting 15-20% less than you did a few years ago, of a product I believe is substantially lower in quality. While Scott does not disclose the percentage of recycled fibers in their toilet tissue (or in any of their other products, to my knowledge), I have to believe their toilet paper is either made from 100% recycled paper, or it is made from predominately recycled fibers. I base this conclusion partly on the fact that when it comes in contact with water, it disintegrates instantly. I believe that is an indication that the length of the cellulose fibers is extremely short, and indicative of recycled fibers.

Of course, the proof is in the pudding, as the saying goes. Without getting too graphic, I believe the efficacy of Scott toilet tissue has decreased substantially as a result of Scott’s tinkering with the recipe, if you will. Certainly, there is a lower limit, at which a product’s size, quality and value will drive consumers to choose a competing product. My guess is that for some consumers, that limit has already been reached by Scott / Kimberly-Clark. I guess manufacturers try to find out what that limit is, without exceeding it.

Here’s some photos of the “Incredible Shrinking Roll” of ScottTissue.

(Note that the most recent wrapper below no longer unequivocally says “Made In USA”, but rather states “Made in USA of domestic and imported materials”, and fails to provide further details as to what percentage of the product is domestically sourced.)

scott-45x44.jpg
1000 sheets @ 4.5″ x 4.4″ = 137.5 square feet scott-45x40.jpg
1000 sheets @ 4.5″ x 4.0″ = 125 square feet

scott-45x37.jpg
1000 sheets @ 4.5″ x 3.7″ = 115.2 square feet

LATE BREAKING NEWS…

Dateline: June 8, 2008

CVS Stores has just beaten Scott Paper in the race to create the world’s smallest roll of toilet paper.  Read all about it here.

- Routing By Rumor

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