Mmmm, Mmmm, Mmmm. Natural Tara Gum.
We don’t know about you, but we salivate at the mere mention of the stuff.
Maybe it’s the “natural” qualifier that does it for us. I mean, if Unilever used artificial Tara Gum in their Breyers Ice Cream, we wouldn’t have nearly the same hankering for the stuff. It’s sort of like the ingredient list on some foods that have water as their main ingredient. Don’t just call it water. Call it “Natural spring water”, “Triple filtered, sparkling well water” or something similar.
After posting our recent article about Unilever again shrinking the container size of Breyers Ice Cream, we found other postings on the Web which pointed out that Unilever had also recently changed their Breyers recipe to include the ingredient “tara gum”, which is used as a food thickener, similar to guar gum and locust bean gum.
Of course, you do have to wonder why Breyers, a brand of ice cream that was always so proud of its ingredients, would suddenly find it necessary to add this delectable vegetable gum to their product. We suspect that they have cheapened the recipe, probably cutting down on the dairy cream content.
We also have to wonder about Unilever. Isn’t anything sacred to this food industry behemoth? They’re messing with a brand that has always been held up as being pure and simple. They obviously have little respect for the intelligence of their customers. Do they honestly believe that prefixing “tara gum” with the adjective “natural” is going to convince consumers that this is a desirable ingredient? Why not add “natural crude oil” or “natural snake venom” to the ingredient list while you’re at it? In fact, Breyers’ very own advertisements used to poke fun at competitors who used ingredients like “guar gum” or “vegetable mono- and diglycerides” in their ice cream. Sounds like the pot is calling the kettle black, if you know what we mean. Hypocrites !
If you can stop salivating long enough to finish reading this article, we’ll fill you in on Tara gum. Until we saw the other postings about Unilever using it in Breyers Ice Cream, and then reading it on the ingredient list on a Breyers 1.5 quart carton on our most recent excursion to the supermarket, we had never heard of tara gum.
No, No and No.
The United Nations Food and Agriculture Organization (fao.org) defines tara gum as follows…
Obtained by grinding the endosperm of the seeds of Caesalpinia spinosa (Fam. Leguminosae); consists chiefly of polysaccharides of high molecular weight composed mainly of galactomannans. The principal component consists of a linear chain of (1,4)-beta-D-mannopyranose units with alpha-D-galacto-pyranose units attached by (1 6) linkages; the ratio of mannose to galactose in tara gum is 3:1.
Caesalpinia Spinosa? Endosperm? Polysaccharides? Glactomannans? Mannopyranose?
Sounds yummy, doesn’t it? No wonder Breyers Ice Cream tastes so good. It must be the endosperm.
Oh… and what else are the seeds of this native Peruvian plant useful for? According to this article on wikipedia, “Water from boiled dried pods is also used to kill fleas and other insects“. Maybe feeding Breyers Ice Cream to your dog will take care of that flea problem.
– Routing By Rumor