CVS / Pharmacy Stores Win First Prize In The Shrinking Toilet Paper Contest !

Quite honestly, it shouldn’t surprise anyone.

The CVS / Pharmacy chain of drug / variety stores (a division of CVS Caremark Corporation) was never on our list of places that provide “fair dinkum” value to consumers. That’s too bad, because they have about 6,200 stores in the United States. That makes them almost as ubiquitous as McDonald’s. Many towns have more than one CVS location.

We’re digressing, but come to think about it, McDonald’s doesn’t exactly offer great value for your money either. That’s one of the reasons we don’t eat at McDonald’s. Of course, most of the stuff they sell is so unhealthy that they’re probably doing you a favor by selling (in our opinion) barely edible food. I think we’ve set foot in a McDonald’s one time in the last five years. There must be a correlation between a chain of stores getting very large and offering poor value to consumers. And don’t get us wrong… Burger King, Wendy’s and the others aren’t any better values or (again, in our opinion) any healthier or more palatable.

The high prices at CVS are in line with the prices in convenience stores such as 7-Eleven, albeit with a much larger selection of merchandise. We only rarely walk into a CVS store, to pick up something on sale, and only if we happen to be passing by anyway. But frankly, we’re not careless enough with money to shop there otherwise. If you have a Target, Wal-Mart, K-Mart or other discount store nearby, you’d have to be insane to do much shopping at CVS. Nobody we know ever confused CVS with a discount chain. To make matters even worse, they are often out of stock on the sale items we try to find there. Like many other retailers, they go through the trouble of printing and distributing a weekly sale circular, but don’t seem to be able to have much of what they are advertising in stock. Keep your stinkin’ rainchecks. To us, they seem like a poorly managed company that takes their customers to be a bunch of idiots. We’re amazed they’ve grown as large as they are and manage to stay in business. Then again, there are many horrible retailers (here’s a prime example) that seem to defy the laws of physics by being able to stay in business. Go figure.

We will often find the HIGHEST prices for many different items at CVS. Toilet paper, a favorite topic of this blogger, is no exception. On my last visit to a CVS, they were up to $1.15 for a single role of Scott Tissue’s 1000-sheet roll, which is by far, the highest retail price we’ve seen for Scott toilet paper.

CVS’s store brand of 1000 sheet, single ply toilet paper is now the smallest roll we’ve ever seen in any brand of toilet paper. It boasts a sheet size of 4.3″ x 3.66″. That makes the miniature rolls of Scott Tissue’s 4.5″ x 3.7″ sheets seem huge by comparison.

The reduction in width from 4.5″ to 4.3″ means you’re getting about 5% less paper per roll. But then they added insult to injury, by chiseling 0.04″ off the length of each sheet, compared to what most brands currently measure (after a number of product downsizings).

Really now. 3.66″ instead of 3.7″ ?

How desperate are they getting ?

Now what about the price of CVS brand toilet paper ? Did CVS shrink the price too ?

No such luck. I believe it was selling for 89 cents a roll, which by concidence, is probably the highest price I’ve ever seen for a store-brand roll of toilet paper. But then again, it’s CVS, and I’ve never heard anyone say that the “V” in CVS stands for “value”.

– Routing By Rumor

2 Comments

Filed under Business, Consumerism, Deception Engineering, Home, Kimberly-Clark, Life, Money, Retail, Retailers, Routing by Rumor, Scams, Scott Tissue, Shopping, Shrinking Products, The Economy, Your Money

2 responses to “CVS / Pharmacy Stores Win First Prize In The Shrinking Toilet Paper Contest !

  1. Peggy

    My mother just told me this today. She went to put a new roll of TP on the holder and it kept falling off. Needless to say, she laughed her butt off. However, she had to take it back to the store because she doesn’t have a bar that goes through the roll, they have the one that swings open and just clips on the ends. When she got to the store, they told her that they are now ALL that size. My point: now we are paying more for less, but some people are now going to have to replace their TP holders as well. Frankly, I’m pretty ticked off and they should compensate those people. My mother is on a fixed income and cannot afford to have to keep changing those kinds of things. What happens next? They make paper towels narrower too?

    – Clifton Park, New York

  2. judegreen52

    When comparing cost, quality, etc… Best buy it turns out is actually Charmin….I say this after previously stocking the bathroom with most of the cheaper, generic and other major brandnames. Stocking up with Charmin double or triple rolls also saves more frequent trips to the store! Judy, Nevada. http://sweetcottagecharm.wordpress.com/

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