Category Archives: Google

Using Website Visitor Statistics As An Early Warning System

Like the canary in the coal mine, warning of the presence of deadly gases, or the seismograph warning of an impending tsunami, website (or blog) visitor statistics provide a valuable early warning system of current events, breaking news stories, and things that will be making news in the days ahead.

Google has known this for quite a while. Google’s Zeitgeist provides statistics that show the latest search trends. You can even go back and see what searches were hot on a previous date.

Like many bloggers and Webmasters, we keep tabs on Routing By Rumor’s traffic statistics. In the past 24 hours, we’ve seen a spike in visits that are related to several of the articles we’ve written in the past. An unusually high number of visitors have landed at our doorstep after doing searches for “Walmart” (or “Wal-Mart” or “Wal Mart”), “Ashley Alexandra Dupre” and “Blackrock layoffs”. We welcome the “business”, but we’re always curious as to why people end up here.

Searches for “Walmart” have always been a top search engine source of traffic to our blog. We’re guessing that a few items related to Walmart that have been in the news in the past few days have a lot to do with the sudden spike in traffic related to Walmart. Perhaps the news coverage of Walmart’s (and other retailers) day-after-Thanksgiving “Black Friday” sales have a lot to do with the increase in search engine traffic.

Ashley Alexandra Dupre is the alleged prostitute allegedly associated with the (alleged former New York Governor) Eliot Spitzer scandal, who received some coverage in this alleged blog a few months back. But why is she suddenly a top search engine topic once again? A bit of research gave us the answer. It seems that Ms. “Dupre” will be interviewed by Diane Sawyer, in a piece that will air on ABC’s 20/20 broadcast this Friday. Who ever said that crime doesn’t pay ?

We were scratching our head on the “Blackrock layoffs” searches that were bringing visitors to our blog. We wrote a piece last winter about layoffs at WCBS-AM, which we titled “Bad Day At Black Rock”. Black Rock is the nickname for CBS’s New York City headquarters building, owing to the dark granite facade of the skyscraper. But we had not heard of any new layoffs at CBS, so why the sudden interest in layoffs at “Black Rock” ?

A bit of digging yielded the answer. There are rumors floating that a round of layoffs are about to be announced at investment company Blackrock, Inc., the largest publicly traded asset management firm in the United States. Nothing to do with CBS, but close enough that it created a spike in visitors to my blog !

So, Webmasters and SEO (Search Engine Optimization) experts take note. If you see unexpected increases in traffic to your site that you can’t explain, dig deeper to find the source. Search engines rarely lie. It may be a case of mistaken identity, as with our “Black Rock” visitors. Then again, it may be an early warning of something you should know about, possibly relating to your website, your company, or a competitor.

We wonder whether mainstream media has caught on to this as a news gathering tool. It is no secret that journalists often “find” stories because they have already been covered by another newspaper, TV or radio station. Search engine statistics should be able to scoop other sources of news. The statistics are real-time, not requiring the printing of a newspaper, or the taping and editing of a television or radio news report. We would like to think that if the Internet existed back in the days of The Daily Planet, that cub reporter Jimmy Olsen would be using his computer and Google to scoop the other reporters.

We were wondering if we would get credit for coining the term “zeitgeist journalism“, so we decided to Google the phrase. Edward Rothstein, for one, used the term in this New York Times article about trend-spotting a dozen years ago, although obviously not in reference to Google, so we probably can’t claim ownership. Maybe we’ll just call it “Google journalism“.

Great Caesar’s ghost !

– Routing By Rumor

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Filed under Blogging, Business, CBS Radio, Entertainment, Google, Journalism, Life, Movies, New York City, News, Retail, Retailers, Routing by Rumor, Science Fiction, Stock Markets, TV Shows, Uncategorized, Walmart, WCBS-AM

We’ve Been Stumbled Upon By Stumbleupon.com

Like many bloggers, we like to look at the visitor statistics for our blog. In our case, that’s a combination of the stats which WordPress.com provides, and the wonderful free statistics we get from Statcounter.com.

Since we started RoutingByRumor late last year, we’ve become accustomed to the ebb and flow of traffic to our blog. Weekly traffic patterns are very predictable. Generally speaking, Saturday is the slowest day of the week, followed by Sunday, which is generally only marginally busier. Midweek tends to see the most traffic, and we’ve seen a pronounced drop in traffic during the summer months, particularly in August. It’s so predictable, that we can usually forecast to within a percent or two, what the traffic on any particular day will be. It sort of reminds us of how precisely electric utilities can predict electricity demand, based on day of the week, time of year, outside temperature, wind speed, cloud cover, etc.

We’ve read much into these patterns. We believe that most web surfing, or at least most blog reading, is probably done while at work. Sometimes you can prove this based on the DNS information associated with visitors IP addresses, such as RealBigCorporation.com (a hypothetical example). We see very predictable traffic patterns to each posting on our blog. Certain articles are perennial favorites, while other posts hardly ever muster any readers (a terrible shame, since we can attest to the fact that every single one of our posts are of excellent quality and worthy of your consideration). We never know ahead of time which of our articles will attract lots of traffic, and which ones will live their life in solitary confinement. Perhaps THIS article about Stumbleupon will be a big hit. Then again, maybe not. It’s difficult to predict. Sometimes, events in the news cause a particular article on our blog to explode in popularity for a few days.

If we’ve learned one thing, it’s that the popularity can be very fleeting. Another is that anything you post related to a scandal, public figures in the news, or some dirt being dished about someone, seems to attract many more visitors than any article you can post with any redeeming value. Sadly, the latest piece of trash about Brittany Spears will attract much more traffic than an announcement that you’ve found a cure for cancer, a solution to global warming and the key to world peace. It doesn’t say much about how discerning the average web surfer is, and it’s also probably why supermarket tabloids sell so well. Up until this past weekend, when Stumbleupon opened the floodgates of hell, the most traffic we ever saw at RoutingByRumor was in the days following our posting of this article. What a sad commentary on the human race.

While visitor statistics usually don’t tell us which search engine a visitor used to find us, it’s probably a good bet that it’s usually Google, the 10,000 pound gorilla of search engines. Thanks, Sergey! WordPress alerts Google and other search engines when new content os posted to a blog. It’s kind of scary how fast Google usually indexes our latest posting. Things usually appear to a limited extent in Google results immediately, with a fuller indexing within 24 to 48 hours.

Unless something pops up in the news that is in some way related to one of our articles, there aren’t many surprises. We see some unexplained transient spikes in traffic to certain articles, but that’s generally all. So, we had to do a double take this past weekend, when traffic to a single article on our blog shot up around 10,000 % or about 100 times more than what we normally see. Our first impression was that it was some sort of problem with the stats. It wasn’t. Good thing that WordPress doesn’t charge us for bandwidth usage !!!

What happened ? We had been “stumbled upon” by stumbleupon.com, which we had never heard of. More specifically, a stumbleupon.com member named Bizspotter stumbled this post of ours.

Apparently, Stumbleupon is part search engine, part social networking site, and part viral marketing tool. Wikipedia describes Stumbleupon this way… “StumbleUpon chooses which Web page to display based on the user’s ratings of previous pages, ratings by his/her friends, and by the ratings of users with similar interests“. Sounds like an interesting concept. Similar to how a site like Amazon suggests to you that people who bought this item also bought these other items, or iTunes telling you that people who bought this album also liked these other albums.

The fact of the matter is that it looks to us like Stumbleupon is the crack cocaine of traffic generators. Why do we say this ? Because despite the incredible amount of traffic it sent to our blog in a matter of hours (it was pretty much all over by the next day), it appears that none of those visitors were the least bit interested in reading the article they landed on, or anything else we’ve blogged about. We saw absolutely no increase in click-thrus. That is, once they landed at our site, unlike many visitors who find us via a search engine, these Stumbleupon visitors didn’t stick around, and they didn’t click on any links in the article. Unlike many of the “normal” visitors to RoutingByRumor, they also didn’t read any of our other articles.

So, it appears to us that Stumbleupon serves up relevant traffic much the way that McDonald’s or Burger King serve up health food. A search engine like Google is very good at finding content on the Web that is of interest to someone doing a search. It appears that Stumbleupon does a very poor job of finding content that will interest a particular web surfer. Of course, the Stumbleupon paradigm is new to us. Perhaps there are others with more experience with products like Stumbleupon, who have a different opinion as to it’s value. Based on what we’ve seen, if we were paying for traffic to be referred to our blog, we wouldn’t pay a cent for the “junk” traffic Stumbleupon is sending our way. The sheer number of hits that stumbling a URL can generate are very impressive, but a closer look at the quality of that traffic is utterly disappointing indeed.

It makes you wonder why eBay thought that Stumbleupon was worth the $75 million they paid for it. Probably because anything on the Web these days with a social networking slant (facebook, myspace, youtube, linkedin, etc., etc., ad nauseum) is hot.  But then, eBay thought Skype was worth shelling out at least $2.6 billion for (mere pocket change). Hey, people once ridiculed William Henry Seward for spending two cents per acre for a piece of land called Alaska ! We guess that when you have as much money as eBay, dropping a billion here and a billion there isn’t a big deal.  Besides, have you noticed that most big business deals aren’t measured in terms of millions of dollars anymore, but rather in the billions of dollars.  I don’t think it’s inflation so much as it is proof that wealth is being concentrated more and more in a smaller and smaller percentage of society, certainly in the United States, and no doubt elsewhere.  It’s also a result of the shift in our economy, away from dominance by companies like IBM, AT&T and General Motors, to the new billionaires… The Microsofts, Googles, eBays and WordPresses of the world.  (Oops… how did WordPress slip in there ?)  If it doesn’t end in “.com”, it doesn’t really matter anymore.  But I digress.

Of course, we’re probably just a wee bit out of touch with the masses when it comes to appreciating some of the finer websites the Web has to offer. For instance, we can’t quite understand why anyone with even the slightest semblance of a life would find myspace.com the least bit interesting, but at least a few myspace users would probably disagree with us. Myspace claims to have blown by the 100 million user mark more than two years ago, and we’ve seen reports that more than 250,000 new myspace accounts are created daily. Gee whiz… it’s almost as popular as RoutingByRumor !

On the one hand, we were underwhelmed by Stumbleupon. On the other hand, we know when we’re outnumbered (IYCBEJE**). So, if you liked this article, Stumble It!

– Routing By Rumor

(** IYCBEJE – If You Can’t Beat ‘Em, Join ‘Em)

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Filed under Apple, Blogging, Google, iPod, Personal, Routing by Rumor, Wordpress

Google’s Free 411 Directory Service

1(800)Goog-411

I just came across this on another blog, tried it, and it really blew me away.

1-(800) GOOG-411

It’s totally free!!!

Other directory assistance services, especially from your cellphone can be $1.00 or more each time you use them.

It’s Google’s automated 411 service. Just say the city and state, then a business name or category. For instance, “New York, New York” and “Taxi” or “Joe’s Taxi Service”. I was amazed how well their speech recognition and voice navigation works. I tried about a half dozen requests during a single phone call. The only one I had to repeat a second time was “Mountain View, California” and “Google”. It didn’t understand “Google” on the first attempt. You can’t make this stuff up.

It will dictate the phone number, and can also send the information you requested to your cellphone as a text message. It will even connect you to the number for free!!! How cool is that?

The only similar, but more limited service I know of is (800) FREE-411.

I guess Google is going to do for your cellphone what they’ve already done for your Web browser.

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Filed under Cellphones, Free Stuff, Google, Routing by Rumor, Technology, Telephony