Tag Archives: iTunes

We’ve Been Stumbled Upon By Stumbleupon.com

Like many bloggers, we like to look at the visitor statistics for our blog. In our case, that’s a combination of the stats which WordPress.com provides, and the wonderful free statistics we get from Statcounter.com.

Since we started RoutingByRumor late last year, we’ve become accustomed to the ebb and flow of traffic to our blog. Weekly traffic patterns are very predictable. Generally speaking, Saturday is the slowest day of the week, followed by Sunday, which is generally only marginally busier. Midweek tends to see the most traffic, and we’ve seen a pronounced drop in traffic during the summer months, particularly in August. It’s so predictable, that we can usually forecast to within a percent or two, what the traffic on any particular day will be. It sort of reminds us of how precisely electric utilities can predict electricity demand, based on day of the week, time of year, outside temperature, wind speed, cloud cover, etc.

We’ve read much into these patterns. We believe that most web surfing, or at least most blog reading, is probably done while at work. Sometimes you can prove this based on the DNS information associated with visitors IP addresses, such as RealBigCorporation.com (a hypothetical example). We see very predictable traffic patterns to each posting on our blog. Certain articles are perennial favorites, while other posts hardly ever muster any readers (a terrible shame, since we can attest to the fact that every single one of our posts are of excellent quality and worthy of your consideration). We never know ahead of time which of our articles will attract lots of traffic, and which ones will live their life in solitary confinement. Perhaps THIS article about Stumbleupon will be a big hit. Then again, maybe not. It’s difficult to predict. Sometimes, events in the news cause a particular article on our blog to explode in popularity for a few days.

If we’ve learned one thing, it’s that the popularity can be very fleeting. Another is that anything you post related to a scandal, public figures in the news, or some dirt being dished about someone, seems to attract many more visitors than any article you can post with any redeeming value. Sadly, the latest piece of trash about Brittany Spears will attract much more traffic than an announcement that you’ve found a cure for cancer, a solution to global warming and the key to world peace. It doesn’t say much about how discerning the average web surfer is, and it’s also probably why supermarket tabloids sell so well. Up until this past weekend, when Stumbleupon opened the floodgates of hell, the most traffic we ever saw at RoutingByRumor was in the days following our posting of this article. What a sad commentary on the human race.

While visitor statistics usually don’t tell us which search engine a visitor used to find us, it’s probably a good bet that it’s usually Google, the 10,000 pound gorilla of search engines. Thanks, Sergey! WordPress alerts Google and other search engines when new content os posted to a blog. It’s kind of scary how fast Google usually indexes our latest posting. Things usually appear to a limited extent in Google results immediately, with a fuller indexing within 24 to 48 hours.

Unless something pops up in the news that is in some way related to one of our articles, there aren’t many surprises. We see some unexplained transient spikes in traffic to certain articles, but that’s generally all. So, we had to do a double take this past weekend, when traffic to a single article on our blog shot up around 10,000 % or about 100 times more than what we normally see. Our first impression was that it was some sort of problem with the stats. It wasn’t. Good thing that WordPress doesn’t charge us for bandwidth usage !!!

What happened ? We had been “stumbled upon” by stumbleupon.com, which we had never heard of. More specifically, a stumbleupon.com member named Bizspotter stumbled this post of ours.

Apparently, Stumbleupon is part search engine, part social networking site, and part viral marketing tool. Wikipedia describes Stumbleupon this way… “StumbleUpon chooses which Web page to display based on the user’s ratings of previous pages, ratings by his/her friends, and by the ratings of users with similar interests“. Sounds like an interesting concept. Similar to how a site like Amazon suggests to you that people who bought this item also bought these other items, or iTunes telling you that people who bought this album also liked these other albums.

The fact of the matter is that it looks to us like Stumbleupon is the crack cocaine of traffic generators. Why do we say this ? Because despite the incredible amount of traffic it sent to our blog in a matter of hours (it was pretty much all over by the next day), it appears that none of those visitors were the least bit interested in reading the article they landed on, or anything else we’ve blogged about. We saw absolutely no increase in click-thrus. That is, once they landed at our site, unlike many visitors who find us via a search engine, these Stumbleupon visitors didn’t stick around, and they didn’t click on any links in the article. Unlike many of the “normal” visitors to RoutingByRumor, they also didn’t read any of our other articles.

So, it appears to us that Stumbleupon serves up relevant traffic much the way that McDonald’s or Burger King serve up health food. A search engine like Google is very good at finding content on the Web that is of interest to someone doing a search. It appears that Stumbleupon does a very poor job of finding content that will interest a particular web surfer. Of course, the Stumbleupon paradigm is new to us. Perhaps there are others with more experience with products like Stumbleupon, who have a different opinion as to it’s value. Based on what we’ve seen, if we were paying for traffic to be referred to our blog, we wouldn’t pay a cent for the “junk” traffic Stumbleupon is sending our way. The sheer number of hits that stumbling a URL can generate are very impressive, but a closer look at the quality of that traffic is utterly disappointing indeed.

It makes you wonder why eBay thought that Stumbleupon was worth the $75 million they paid for it. Probably because anything on the Web these days with a social networking slant (facebook, myspace, youtube, linkedin, etc., etc., ad nauseum) is hot.  But then, eBay thought Skype was worth shelling out at least $2.6 billion for (mere pocket change). Hey, people once ridiculed William Henry Seward for spending two cents per acre for a piece of land called Alaska ! We guess that when you have as much money as eBay, dropping a billion here and a billion there isn’t a big deal.  Besides, have you noticed that most big business deals aren’t measured in terms of millions of dollars anymore, but rather in the billions of dollars.  I don’t think it’s inflation so much as it is proof that wealth is being concentrated more and more in a smaller and smaller percentage of society, certainly in the United States, and no doubt elsewhere.  It’s also a result of the shift in our economy, away from dominance by companies like IBM, AT&T and General Motors, to the new billionaires… The Microsofts, Googles, eBays and WordPresses of the world.  (Oops… how did WordPress slip in there ?)  If it doesn’t end in “.com”, it doesn’t really matter anymore.  But I digress.

Of course, we’re probably just a wee bit out of touch with the masses when it comes to appreciating some of the finer websites the Web has to offer. For instance, we can’t quite understand why anyone with even the slightest semblance of a life would find myspace.com the least bit interesting, but at least a few myspace users would probably disagree with us. Myspace claims to have blown by the 100 million user mark more than two years ago, and we’ve seen reports that more than 250,000 new myspace accounts are created daily. Gee whiz… it’s almost as popular as RoutingByRumor !

On the one hand, we were underwhelmed by Stumbleupon. On the other hand, we know when we’re outnumbered (IYCBEJE**). So, if you liked this article, Stumble It!

– Routing By Rumor

(** IYCBEJE – If You Can’t Beat ‘Em, Join ‘Em)

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Filed under Apple, Blogging, Google, iPod, Personal, Routing by Rumor, Wordpress

Introducing Ms. Ashley Alexandra Dupré, a/k/a “Kristen”, a/k/a Ashley Youmans, a/k/a Ashley Rae Maika DiPietro, a/k/a Nina Venetta

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Ashley  Alexandra Dupre (from her myspace.com page)

We are a firm believer in the one-name-per-person rule. Two, tops.

Ashley Youmans (birth name)

Ashley Rae Maika DiPietro (legal name change)

Ashley Alexandra Dupre (stage name?)

Nina Venetta (myspace page name)

“Kristen” (Spitzer scandal original identity)

… and that’s just the ones we know about.

In her song, “What We Want”, posted on her myspace page, she asks “Can you handle me, boy?”. For Eliot Spitzer, we believe the answer to her interrogatory is a most definite “NO”.

Almost prophetically, the “tag” she has posted on her myspace page is “what destroys me, strengthens me“. If history is any gauge, this will certainly be true for her.

You would think a powerful man like Eliot Spitzer could do much better than a 22-year-old self-described sometimes homeless, penniless, drug infested, high school dropout prostitute from a broken home, with a penchant for passing out (probably from alcohol or drugs or both). The following photo, caption and self-description are taken directly from the myspace page of “Ashley Alexandra Dupre”. She has been identified in this New York Times article as Ashley Youmans, the 22-year-old call girl at the center of the Spitzer scandal. See our previous posts on the Spitzer scandal, “Dead Man Walking” and “New York Governor Eliot Spitzer Involved With A Prostitution Ring“.

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me pas​sed​ out​…​i do tha​t oft​en.​ 200​7
(photo and caption from Ms. “Dupre’s” myspace.com page)

 

 

About Ashley Alexandra Dupré

I am all about my music, and my music is all about me… It flows from what I’ve been through, what I’ve seen and how I feel. I live in New York and am on top of the world. Been here since 2004 and I love this city, I love my life here. But, my path has not been easy. When I was 17, I left home. It was my decision and I’ve never looked back. Left my hometown. Left a broken family. Left abuse. Left an older brother who had already split. Left and learned what it was like to have everything, and lose it, again and again. Learned what it was like to wake up one day and have the people you care about most gone. I have been alone. I have abused drugs. I have been broke and homeless. But, I survived, on my own. I am here, in NY because of my music. It started when I moved in with a musician during my odyssey to New York. One day, I was in the shower singing “respect.” He and his lead guitarist burst in, had me repeat it and it started. We wrote, rehearsed and toured. After recording a bit with them, I decided to move to Manhattan to pursue my music career. I spent the first two years getting to know the music scene, networking in clubs and connecting with the industry. Now, it’s all about my music. It’s all about expressing me. I can sit here now, and knowingly tell you that life’s hard sometimes. But, I made it. I’m still here and I love who I am. If I never went through the hard times, I would not be able to appreciate the good ones. Cliché, yes, but I know it’s true. I have experienced just how hard it can be. I can honestly tell you to never dwell on the past, but build from it and keep moving forward. Don’t let anyone hold you back or tell you that you can’t…because you can. I didn’t and here I am, just listen to it…. What we Want is my latest track. It’s really about trust, something my past has made very difficult for me to feel. This one was inspired by a guy, who taught me not to confuse my dreams with the sounds of the city…I hope you like it.

Monica Lewinsky, move over. There’s a new girl in town.

According to counters on her myspace page, over 1 million visitors listened to her song, “What We Want” today alone, and over 2.5 million visitors have viewed the page, most of them, presumably, in the last few hours. When I checked back a few hours later, she had almost 5 million hits. We wonder if that’s a one-day record for a myspace page.

I smell a record deal coming real soon. Girl, you need a manager.

We predict that you’ll be able to buy “Ms. Dupre’s” latest album on Apple’s iTunes store before you know it, and if you have a video iPod, her latest music video.

No, Ashley, you won’t have any trouble paying the rent from now on.

Perhaps Ashley should hire Eliot Spitzer as her lawyer/manager. We hear he’s looking for a job, and with his law background, he would certainly know how to write a recording or movie contract . Besides, he already knows her. It’s the least she could do for him, considering all that he’s done for her career.

Talk about the power of the Web.

When I just checked on the top Google searches (www.google.com/trends/hottrends), searches on “Ashley Youmans”, or one of her other names, hold five of the top 10 spots for the most-searched-for terms today. This is the type of ranking that SEO experts can only dream about.

Talk about your 15 minutes of fame.

Incredible.

…Now how do I get a million people to read my blog?

– Routing By Rumor

P.S. – When we checked Ashley’s myspace page at noon on 3/13/2008, it had been taken down, apparently by myspace administrators. We’re guessing that the amount of traffic it was generating was causing problems for myspace.com. Either that, or it was hacked.

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Filed under Journalism, News, Politics, Routing by Rumor